As the North/Central Florida Marketing Manager for Toyota’s Tundra Program, I was able to gain experience in all aspects of the guerrilla/interactive marketing field. Within the first six weeks, I was promoted to manager with two directs. I created over 400 unique events for the entire Toyota truck line; creating distinctive experiences based on the customers’ needs while maintaining the high level of service that is at the core of the Toyota brand. Known as a truck champion for my thorough understanding of the Toyota line of vehicles, I was often asked to train dealerships, corporate staff and executives. In two and half years, I brought in over 10,000 new leads.